Toyota has introduced a new hybrid concept as one possible future of urban commuting. The Toyota FT-CH was introduced today at the North American International Auto Show in Detroit.
A full 22-inches shorter than the Prius, it is no surprise that the CH stands for "compact hybrid." Although Toyota says the four-seater is more maneuverable due to the trimmed length, the sacrifice would surely be in rear legroom and cargo area.
Engineers at a Toyota facility in Nice, France, designed the car to appeal to the retro 80's gamers amongst us. The company used an "8-bit" motif, intending "to be fun and innovative, colorful and stylish, with strong appeal to young buyers."
The Japanese automaker is taking a sizable gamble on the hybrid and electric market. Model year 2012 will see the introduction of more Toyota battery electric and plug-in hybrids vehicles, with hydrogen fuel cell models hitting the market in 2015.
“The strategy is still taking shape and obviously it will require additional models to qualify as a family,” said Toyota Motor Sales US president Jim Lentz. “Among others, the FT-CH is a concept that we are considering.”
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