VW Develops Customer Magazine as an App for Apple's iPad


Volkswagen is the latest automaker to jump into the bandwagon of Apple's iPad by developing a digital customer magazine as an app specially for the tablet computer. The magazine goes by the name DAS, which stands for "Digital Automotive Space". It will be published quarterly in five languages and will be accessible throughout Europe.
"DAS is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity for an interactive dialog with our customers," says Luca de Meo, Head of Marketing at VW. "Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience."
For those of you that don't own or don't plan to buy an iPad, VW said that it will also publish an internet version of the DAS that will be available from the end of June.


By rodel peralta with 0 comments

0 comments:

Leave a Reply

CATEGORIES

Abarth (1) AC Schnitze (1) Accidents (2) Acura (1) Alfa Romeo (8) American (6) Art Car Central (10) Ascari (1) Asian (1) Aston Martin (13) Audi (30) Audi A5 (1) Audi A5 Sportback (1) AUDI Q7 (1) AUSTRALIAN MOTOR SHOW (1) Bentley (2) Bertone (1) Best Car Ever (1) BMW (50) Bugatti (12) Buick Regal (1) Cadillac (7) Cadillac CTS (2) Cadillac Escalade (1) CADILLAC VIDEOS (1) Camaros (1) Chevrolet (15) China (3) Chrysler (7) Citroen (2) Citroen C Metisse (1) Classic (3) Classics (5) Concept (7) Concepts (21) Corvette (2) Daewoo (1) Detroit Auto Show (10) Diesel (5) Dodge (5) Dodge Viper (1) ebay (2) Ecology (2) Electric Vehicles (7) Endora (1) Engine Swaps (1) European (3) Ferrari (25) Ferrari 308 (1) Ferrari 599 GTB (1) Ferrari Videos (2) Fiat (6) Fiat Uno (1) First Drive (3) Fisker (1) Ford (15) Ford Focus (2) gadgets (2) Galleries (8) General Motors (1) GENEVA MOTOR SHOW (3) German (7) GM (3) GMC Acadia (1) GreenGT (1) Hamann (1) History (3) Holden Caprice (1) Honda (12) Hybrids (4) HYUNDAI (3) Ibiza Sport Tourer (1) Infiniti (3) Italian (1) Jaguar (7) Japan (6) Jeep (3) Joss JP1 (1) Kia (6) Korea (1) KTM X-BOW (2) Lamborghini (10) Lancia (3) Land Rover (2) Lexus (6) LINGENFELTER (1) LOTUS (1) Lotus Elise (1) LUXGEN (1) Marussia (1) Maserati (1) Maserati MC12 (1) Maybach (1) Maybach 57 (1) Mazda (2) McLaren (2) Mercedes Benz (22) Mercedes-Benz (5) MINI (4) MINI Concepts (1) Mitsubishi (3) Mitsubishi Eclipse (1) Mitsubishi Lancer (2) Mustang (2) New Cars (55) NISMO (1) Nissan (12) Offbeat News (7) Opel (3) Opel Insignia (1) Pagani (1) Pagani Zonda (2) Panoz (1) Peugeot (4) Pontiac (2) Porsche (13) Pricing (1) Racing (6) Range Rover (2) Renault Megane (2) Reports (12) Rocketman (1) Rolls Royce (3) Rolls-Royce (1) Rumors (1) Russia (1) Russian (3) Saab (4) Saleen S7 (1) Scopes (1) SEAT (1) Senner (1) Shanghai Auto Show (1) Skoda (3) Skoda Fabia (1) SM7 (1) Spada Codatronca (1) Specialty Marques (1) Sports Car (1) Sports Saloon (1) Spyker (2) SSC Ultimate Aero (1) Subaru (4) Subaru Impreza (1) Super cars (7) Suzuki (3) Suzuki Swift (1) TESLA (1) TOP 10 (1) TOP STORIES (2) Toyota (13) Toyota Tacoma (1) Trident (1) Trident Iceni (1) Tuning (14) TUNING | (1) udi (1) V8 (1) Vauxhall (1) Venturi Fetish (1) Video (19) Videos (5) Volkswagen (8) Volvo (5) VW (3) VW Concepts (1) VW Passat (1) Wallpaper (3) Wreck (1) Yacht (1) Zagato (1) Zenvo (1)